Monday, October 1, 2012

Week 5: Article 1 Microsoft

This article talks about Microsoft, the famous computer software company and its difficulties with advertising.  This article is challenging, but a good summary of the ideas we have talked about in Chapter 2.

In your opinion, what does Microsoft need to do to improve its advertising?  Why?

5 comments:

  1. In my opinion, that company has a good advertising, but some of them are kind of normal. And we know now there are a lot of advertising of many companies. They need improve their publicity with great pictures or some wonderful and new pictures.

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  2. Most important for any company is their image, for this reason a excellent advertising is essential for increase sales and therefore revenue. I think that Microsoft needs is restructure whole Microsoft Advertising unit and hire new staff (if possible recruiting of companies with excellent advertising). New ideas can change Image´s Company, creating a new perspective.

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  3. I think this article it interesting because Microsof is really famous and they have strategies. They can have an excellent advertisement.

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  4. I think Microsoft could do is create a sense of urgency to the consumer, for example the creation of a limited supply units or for a limited time. This could be a good sales strategy.

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  5. In my opinion, the most important thing that a company needs to have is a great image. Having a good advertising, the company catches peoples' attention. Thus, the company got its goal that is increase its sales.

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